Study Type: Apprenticeship
Study Location: Joseph Wright Centre
Subject Studied: IT, Digital Skills and Computer Science
Digital Marketing apprentice Sam meets Prime Minister during London Fashion Week
Working for prestigious knitwear brand John Smedley has brought marketing apprentice Sam Lavelle lots of exciting opportunities – not least meeting the Prime Minister at London Fashion Week.
Sam, who is taking digital marketing qualifications via Derby College as part of his apprenticeship, was among a number of UK fashion apprentices who spoke with Theresa May during the event.
The Prime Minister was there to champion the UK’s fashion industry – and highlight the vital contribution apprenticeships make in ensuring the sector remains a global leader.
Sam, who has been with John Smedley since April, is delighted to have the chance to work alongside highly experienced and knowledgeable people on a daily basis.
He is also enjoying working towards an OCR in IT through Derby College which will further his digital marketing skills.
It's great. My tutors are supportive and I'm assessed in the workplace so I don't have to go into college. A lot of my learning is done online, which is also very convenient, and my assessors are flexible with meetings. Digital marketing is a big part of my role at John Smedley and I'm heavily involved in producing social media and other written website content for the company's central hub.