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Marketing – Introduction to Digital Marketing Methods

This course is a must for individuals keen to use the latest digital marketing tools and techniques to improve brand awareness and achieve strategic goals and ambitions.

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Course Summary

Subject Area: Business, Leadership and Management
Adult and Community
Location: Ilkeston
Full Time or Part Time: PT
Level: N/A
Number Of Years:
Interview Required?: N
Weeks:
Hours:
Start: Flexible
Days/Times:
Tuition: £350
Ilkeston

Apply now at: https://www.derby-college.ac.uk/course/marketing-introduction-to-digital-marketing-methods
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Course Information for Students

This course is a must for individuals keen to use the latest digital marketing tools and techniques to improve brand awareness and achieve strategic goals and ambitions. It will give you a better understanding of how these tools and techniques can complement and enhance your organisation’s overarching marketing strategy. We address the fundamental elements of digital marketing while exploring the background to each of the tools available.

• Understand the breadth of marketing tools available

• Design and evaluate existing social media and digital marketing campaigns

• Create a bespoke digital marketing plan, taking into consideration your end goals

• Understand social media metrics and website analytics to improve marketing and measure success of marketing activities through Return on

Investment (ROI)

Benefits for the individual

• A bespoke written strategy to enhance digital marketing

• Clearer direction for digital marketing communications

• Improved reporting with a focus on ROI

• Improved confidence using new methods

Benefits for the organisation

• Cost savings thanks to better utilisation of tools which are currently free to use

• Improved conversion rates

• Trackable and measurable results

• Increased number of enquiries

For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk

Course Information for Employers

If you are an employer and would like to know more about the apprenticeships and professional training we deliver or how you can get involved in co-creating and co-delivering curriculum, please contact us via email on businessenquiries@derby-college.ac.uk, call us on 01332 387 421 or visit our employer pages here.

Career Information

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More Careers Information at: https://www.derby-college.ac.uk/career-pathways
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Course Information Last Updated On: November 23, 2021 10:10 am