Strategy – Developing a Sales Strategy

An effective sales strategy is a vital part of building a growing business. This course will help you develop a strategy which ensures you make the best use of the resources available and co-ordinate a consistent approach across the business.

We look at how the strategy should be underpinned by clear objectives and a thorough understanding of your customers and target market. Key issues covered include deciding how best to sell, making sure you have the right resources and managing sales performance.

• Understand the key components of a sales strategy

• Outline market and competitor analysis

• Understand product offering, customer engagement, retention, development and growth

• Create a sales strategy that optimises organisational resources

• Align sales strategy to the wider organisation

Benefits for the individual

• Clear strategic direction and action plans

• Activity aligned to measurable KPIs

• Streamlined processes

Benefits for the organisation 

• Explore alternative opportunities to sell

• Improve customer service

• Identify key priorities and clear goals everyone can work toward

• Achieve measurable outcomes

• Ensure better engagement between sales and marketing departments

For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk