Strategy – Developing a Sales Strategy
This course will help you develop a strategy which ensures you make the best use of the resources available and co-ordinate a consistent approach across the business.
Course Summary

Course Information for Students
Who is this course for?
An effective sales strategy is a vital part of building a growing business. This course will help you develop a strategy which ensures you make the best use of the resources available and co-ordinate a consistent approach across the business.
We look at how the strategy should be underpinned by clear objectives and a thorough understanding of your customers and target market. Key issues covered include deciding how best to sell, making sure you have the right resources and managing sales performance.
Entry Requirements
What will you learn?
• Understand the key components of a sales strategy
• Outline market and competitor analysis
• Understand product offering, customer engagement, retention, development and growth
• Create a sales strategy that optimises organisational resources
• Align sales strategy to the wider organisation
Benefits for the individual
• Clear strategic direction and action plans
• Activity aligned to measurable KPIs
• Streamlined processes
Benefits for the organisation
• Explore alternative opportunities to sell
• Improve customer service
• Identify key priorities and clear goals everyone can work toward
• Achieve measurable outcomes
• Ensure better engagement between sales and marketing departments
How will you learn?
What will you need to bring with you?
How will you be assessed?
Where next?
Who do you contact for more information?
For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk
Course Information for Employers
Information for Employers
Career Information
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Course Information Last Updated On: November 23, 2021 10:09 am