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Marketing – Marketing Communications

Gain the key knowledge to ensure any marketing communications you create and deliver enhance your relationship with stakeholders and external partners.

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Course Summary

Subject Area: Business, Leadership and Management
Adult and Community
Location: Ilkeston
Full Time or Part Time: PT
Level: N/A
Number Of Years:
Interview Required?: N
Weeks:
Hours:
Start: Flexible
Days/Times:
Tuition: £350
Ilkeston

Apply now at: https://www.derby-college.ac.uk/course/marketing-marketing-communications
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Course Information for Students

Gain the key knowledge to ensure any marketing communications you create and deliver enhance your relationship with stakeholders and external partners. This course shows you how to make full use of all the communication tools and techniques available. It provides a detailed overview of targeted interaction with customers and prospects using one or more media such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.

• Your brand’s voice

• Identify communications objectives

• Map out target audiences and the persona of your buyers

• Understand the advertising opportunities available

• The importance of communications that align with a brand image

• Understand the effectiveness of a marketing campaign

• Evaluate the importance of marketing communications within an organisation

Benefits for the individual

• Improved marketing communications

• Discover a range of creative thinking techniques

• Better evaluation of marketing communications campaigns

• Ability to select the right marketing approach according to target audience

Benefits for the organisation

• Improved brand awareness and credibility

• Enhanced loyalty and trust

• Increased visibility of brand

• Lasting relationships with a target audience

For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk

Course Information for Employers

If you are an employer and would like to know more about the apprenticeships and professional training we deliver or how you can get involved in co-creating and co-delivering curriculum, please contact us via email on businessenquiries@derby-college.ac.uk, call us on 01332 387 421 or visit our employer pages here.

Career Information

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More Careers Information at: https://www.derby-college.ac.uk/career-pathways
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DCG Success Stories

Discover how our students have achieved success. Their hard work and dedication to learning has enabled them to succeed in rewarding careers or progress onto higher education.

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We encourage progress and aspirational outcomes by guiding people onto learning pathways that lead to positive destinations. Our students have gone on to achieve great things since leaving the College. We would like to share some of their inspiring success stories with you.

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Course Information Last Updated On: November 23, 2021 10:10 am