Marketing – Marketing Communications
Gain the key knowledge to ensure any marketing communications you create and deliver enhance your relationship with stakeholders and external partners.
Course Information for Students
Who is this course for?
Gain the key knowledge to ensure any marketing communications you create and deliver enhance your relationship with stakeholders and external partners. This course shows you how to make full use of all the communication tools and techniques available. It provides a detailed overview of targeted interaction with customers and prospects using one or more media such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.
What will you learn?
• Your brand’s voice
• Identify communications objectives
• Map out target audiences and the persona of your buyers
• Understand the advertising opportunities available
• The importance of communications that align with a brand image
• Understand the effectiveness of a marketing campaign
• Evaluate the importance of marketing communications within an organisation
Benefits for the individual
• Improved marketing communications
• Discover a range of creative thinking techniques
• Better evaluation of marketing communications campaigns
• Ability to select the right marketing approach according to target audience
Benefits for the organisation
• Improved brand awareness and credibility
• Enhanced loyalty and trust
• Increased visibility of brand
• Lasting relationships with a target audience
How will you learn?
What will you need to bring with you?
How will you be assessed?
Who do you contact for more information?
For more information contact the Roundhouse Thinking team on 01332 836 638 or email@example.com
Course Information for Employers
Information for Employers
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Course Information Last Updated On: November 23, 2021 10:10 am