Marketing – Building your Brand

Branding is just as important for small businesses as it is for large businesses. This creative course reveals what makes a brand successful and the techniques you can adopt to develop a sustainable brand.

Our aim is to give you a succinct understanding of the importance of your brand, along with the insights and tools to maximise its impact for a genuine competitive edge.

• Importance of brand identity

• Brand identity

• Market research

• Competitor analysis

• Defining your brand

• Developing your brand strategy

• Launching your brand

Benefits for the individual

• Complete understanding of brand, brand identity and the importance of branding

• Greater awareness of competitor analysis

Benefits for the organisation

• Competitive edge

• Enhanced recognition and credibility with customers

• Brand consistency

• Help with recruitment and retention

For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk