Marketing – Building your Brand
Branding is just as important for small businesses as it is for large businesses. This creative course reveals what makes a brand successful and the techniques you can adopt to develop a sustainable brand.
Course Summary

Course Information for Students
Who is this course for?
Branding is just as important for small businesses as it is for large businesses. This creative course reveals what makes a brand successful and the techniques you can adopt to develop a sustainable brand.
Our aim is to give you a succinct understanding of the importance of your brand, along with the insights and tools to maximise its impact for a genuine competitive edge.
Entry Requirements
What will you learn?
• Importance of brand identity
• Brand identity
• Market research
• Competitor analysis
• Defining your brand
• Developing your brand strategy
• Launching your brand
Benefits for the individual
• Complete understanding of brand, brand identity and the importance of branding
• Greater awareness of competitor analysis
Benefits for the organisation
• Competitive edge
• Enhanced recognition and credibility with customers
• Brand consistency
• Help with recruitment and retention
How will you learn?
What will you need to bring with you?
How will you be assessed?
Where next?
Who do you contact for more information?
For more information contact the Roundhouse Thinking team on 01332 836 638 or enquiries@roundhousethinking.co.uk
Course Information for Employers
Information for Employers
Career Information
DCG Success Stories
Discover how our students have achieved success. Their hard work and dedication to learning has enabled them to succeed in rewarding careers or progress onto higher education.

We encourage progress and aspirational outcomes by guiding people onto learning pathways that lead to positive destinations. Our students have gone on to achieve great things since leaving the College. We would like to share some of their inspiring success stories with you.
Course Information Last Updated On: November 23, 2021 10:10 am