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Level 3 Apprenticeship Standard in Digital Marketing

This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business. 

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Course Summary

Subject Area: Games Design and Esports
Apprenticeships
Location: Offsite
Full Time or Part Time: PT
Level: 3
Number Of Years: 2
Interview Required?: Y
Weeks: 78
Hours:
Start: Flexible
Days/Times:
Offsite

Apply now at: https://www.derby-college.ac.uk/course/level-3-apprenticeship-standard-in-digital-marketing
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Course Information for Students

This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business.  It covers the principles of both coding and marketing and involves 20% off-the-job training.  

You will complete Level 2 Functional Maths and English, plus an end-point assessment. 

  • Level 2 Functional Skills in Maths and English or GCSEs graded C/4 and above.
  • Proven interest in digital marketing
  • Contracted hours within a job role for digital marketing

You will gain skills in:

  • understanding and creating basic analytical dashboards using appropriate digital tools
  • building and implementing digital campaigns across a variety of digital media platforms
  • using digital tools effectively
  • using digital analytics to measure and evaluate the success of digital marketing activities

You will also gain an understanding of:

  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company-defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration

 

There are two external vendor qualifications in the principles of coding and in marketing principles.

 

This course will be delivered in the workplace and on-site.

You will need a laptop.

You will be assigned an assessor/tutor to support you throughout the course. You will be assessed via:

  • observations
  • mock papers
  • two modules which are externally assessed by BCS
  • projects
  • assignments
  • attendance
  • questions and answers
  • professional discussions

Completion of the apprenticeship would also allow you to join as an Affiliate and/or Associate member of BCS.

You could also consider Level 4 qualifications. 

For more information contact Derby College on 0800 0280289 or enquiries@derby-college.ac.uk

Course Information for Employers

The apprenticeship leads to a qualification in digital marketing – using online platforms and social media to design, build and implement campaigns to grow a business. It entails:

  • Level 2 Functional Maths and English
  • Module 1 – Principles of Coding
  • Module 2 – Marketing Principles
  • 20% off-the-job training
  • An end-point assessment

They need:

  • Level 2 Functional Skills in Maths and English or GCSE grade C/4 and above
  • A proven interest in digital marketing
  • Contracted hours within a job role for digital marketing
  • Support and training
  • A contract
  • Paid time to attend College
  • Professional attitude
  • Excellent timekeeping
  • Interpersonal skills
  • A proven interest in digital marketing
  • End-point assessment
  • Module one – externally assessed – in Principles of Coding
  • Module two – externally assessed – in Marketing Principles
  • 20% off-the-job training
  • Level 2 Maths and English
  • Observations
  • Mock papers and two modules to pass which are externally assessed by BCS
  • Projects
  • Assignments
  • Attendance
  • Questions and answers
  • Professional discussions

Yes – to complete Functional Skills if they are not exempt and to attend tutorials for digital marketing. There may be an option to do this via Microsoft Teams.

The apprentice will need a laptop.

Completion of the apprenticeship would allow the apprentice to join as an Affiliate and/or Associate member of BCS.

They could also progress to a Level 4 qualification. 

They could progress within the organisation or take a higher level digital marketing course.

You may already have someone in your organisation or someone has come to you direct asking for an apprenticeship, but if you don’t we have a free recruitment service to help you hire the best candidate for your organisation from our talent pool and external advertising through social media and the national apprenticeship services website

If you are an employer and you would like to know more, please email businessenquiries@derby-college.ac.uk or call 01332 387421

Career Information

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More Careers Information at: https://www.derby-college.ac.uk/career-pathways
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Course Information Last Updated On: November 4, 2021 11:01 am