Level 3 Apprenticeship Standard in Digital Marketing
This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business.
Course Summary
Course Information for Students
Who is this course for?
This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business. It covers the principles of both coding and marketing and involves 20% off-the-job training.
You will complete Level 2 Functional Maths and English, plus an end-point assessment.
Entry Requirements
- Level 2 Functional Skills in Maths and English or GCSEs graded C/4 and above.
- Proven interest in digital marketing
- Contracted hours within a job role for digital marketing
What will you learn?
You will gain skills in:
- understanding and creating basic analytical dashboards using appropriate digital tools
- building and implementing digital campaigns across a variety of digital media platforms
- using digital tools effectively
- using digital analytics to measure and evaluate the success of digital marketing activities
You will also gain an understanding of:
- latest developments in digital media technologies and trends
- marketing briefs and plans
- company-defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
There are two external vendor qualifications in the principles of coding and in marketing principles.
How will you learn?
This course will be delivered in the workplace and on-site.
What will you need to bring with you?
You will need a laptop.
How will you be assessed?
You will be assigned an assessor/tutor to support you throughout the course. You will be assessed via:
- observations
- mock papers
- two modules which are externally assessed by BCS
- projects
- assignments
- attendance
- questions and answers
- professional discussions
Where next?
Completion of the apprenticeship would also allow you to join as an Affiliate and/or Associate member of BCS.
You could also consider Level 4 qualifications.
Who do you contact for more information?
For more information contact Derby College on 0800 0280289 or enquiries@derby-college.ac.uk
Is there any financial support available?
Course Information for Employers
Apprenticeship summary
The apprenticeship leads to a qualification in digital marketing – using online platforms and social media to design, build and implement campaigns to grow a business. It entails:
- Level 2 Functional Maths and English
- Module 1 – Principles of Coding
- Module 2 – Marketing Principles
- 20% off-the-job training
- An end-point assessment
Are they any entry requirements for my apprentice?
They need:
- Level 2 Functional Skills in Maths and English or GCSE grade C/4 and above
- A proven interest in digital marketing
- Contracted hours within a job role for digital marketing
What is required from the employer in the workplace?
- Support and training
- A contract
- Paid time to attend College
Behaviours expected within the role
- Professional attitude
- Excellent timekeeping
- Interpersonal skills
- A proven interest in digital marketing
What qualification will my apprentice gain?
- End-point assessment
- Module one – externally assessed – in Principles of Coding
- Module two – externally assessed – in Marketing Principles
- 20% off-the-job training
- Level 2 Maths and English
What will the assessment look like?
- Observations
- Mock papers and two modules to pass which are externally assessed by BCS
- Projects
- Assignments
- Attendance
- Questions and answers
- Professional discussions
Will my apprentice need to come into college?
Yes – to complete Functional Skills if they are not exempt and to attend tutorials for digital marketing. There may be an option to do this via Microsoft Teams.
Is there any specialist equipment required?
The apprentice will need a laptop.
What progression can my apprentice expect after completion of their apprenticeship?
Completion of the apprenticeship would allow the apprentice to join as an Affiliate and/or Associate member of BCS.
They could also progress to a Level 4 qualification.
What job roles will this apprenticeship be suitable for?
They could progress within the organisation or take a higher level digital marketing course.
Will the college help me find an apprentice?
You may already have someone in your organisation or someone has come to you direct asking for an apprenticeship, but if you don’t we have a free recruitment service to help you hire the best candidate for your organisation from our talent pool and external advertising through social media and the national apprenticeship services website
Contact us
If you are an employer and you would like to know more, please email businessenquiries@derby-college.ac.uk or call 01332 387421
Career Information
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Course Information Last Updated On: November 4, 2021 11:01 am
