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Marketing - How to Start SellingApply Now »

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Level:

Location: Broomfield Hall

Years: 1

Weeks: 1

Hours: 7.00

Start: Roll On Roll Off - Contact Us

Days / Times: Contact Us

Tuition (£): 325.00*

Interview: N

Course Summary

This course focuses on building relationships with new prospects via practical and proven systems and processes.  It offers comprehensive and detailed introductions to the theory and practice of sales, drawing on real-world  examples of best practice predominantly in the B2B sector.

Entry requirements

The course is ideal for individuals starting out in sales or for experienced business developers who have had little or no formal development.  It would also benefit those seeking to refresh their skills and boost performance in both telephone and face-to-face sales-based roles.

Course Content

  • The difference between an average sales person and a highly successful one
  • Preparing for sales presentations and calls, including techniques for getting past the gatekeeper
  • How to build credibility, develop rapport and create a positive first impression
  • How to elicit your prospect's needs and read buying signals, while enhancing your questioning and listening skills
  • How to use body language and non-verbal communication to your advantage
  • How to identify your own and your company’s USPs, then identify the specific needs of your client to match these with what you are selling
  • How to get your point across without the waffle
  • How to identify and overcome objections in a positive and influential manner
  • Demonstrate a variety of closing techniques while learning the importance of the practice.

How will I be assessed?

Benefits for the individual

  • A formal insight into a key business skill
  • Confidence in an area sometimes seen as a ‘dark art’
  • Practical ideas to help in real time situations
  • A starting point to self-managed financial enhancement.

Are there any additional costs or specialist equipment required?

Benefits for the organisation

  • Often immediate improvements to ROI within the organisation
  • Shorter bedding-in periods for sellers to achieve their benchmark
  • Greater staff retention through target achievement.

What can I do after this course?

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* Tuition - This figure is the fee to be paid if you are not entitled to any concessions.
*** Co-Tuition - This figure is the fee to be paid if you are entitled to any partial concessions.

This course is run at the Broomfield Hall Campus

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