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Level 3 Apprenticeship Standard in Digital Marketing Apply Now »

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Level: 3

Location: Other

Years: 2

Weeks: 78


Start: Roll On Roll Off - Contact Us

Days / Times: Contact Us

Tuition (£): 0.00*
Full Concession: (0 Tuition/Exam Fee) available dependant on eligibility – A Full Concession is not applicable to a full-cost course

Interview: Y

Course Summary

This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business.  It covers the principles of both coding and marketing and involves 20% off-the-job training.  

You will complete Level 2 Functional Maths and English, plus an end-point assessment. 




Entry requirements

  • Level 2 Functional Skills in Maths and English or GCSEs graded C/4 and above. 
  • Proven interest in digital marketing 
  • Contracted hours within a job role for digital marketing 

Course Content

You will gain skills in:

  • understanding and creating basic analytical dashboards using appropriate digital tools
  • building and implementing digital campaigns across a variety of digital media platforms
  • using digital tools effectively
  • using digital analytics to measure and evaluate the success of digital marketing activities

You will also gain an understanding of:

  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company-defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration


There are two external vendor qualifications in the principles of coding and in marketing principles.


How will I be assessed?

You will be assigned an assessor/tutor to support you throughout the course. You will be assessed via:

  • observations 
  • mock papers
  • two modules which are externally assessed by BCS
  • projects 
  • assignments 
  • attendance 
  • questions and answers 
  • professional discussions 




Are there any additional costs or specialist equipment required?

You will need a laptop.

What can I do after this course?

Completion of the apprenticeship would also allow you to join as an Affiliate and/or Associate member of BCS.

You could also consider Level 4 qualifications. 


Did you find the course information on this page useful?


* Tuition - This figure is the fee to be paid if you are not entitled to any concessions.
*** Co-Tuition - This figure is the fee to be paid if you are entitled to any partial concessions.

Helen Clark

Helen Clark

Former BTEC student Helen leads Derby innovation showcase

A company director who studied BTEC multimedia at Derby College is spearheading a key event showcasing ideas and innovation in the city. Helen Clark, 32, attended the former Wilmorton site on a two year course when she was just 16. She is now a director with city-based Clark CX, a website conversion rate optimisation consultancy, which was founded by her husband Pete. Helen said Derby College gave her a crucial insight into the workplace and the course was broad-based enough to allow her to choose in which direction she wanted to take her career. After college she took a graphic design degree in Norwich, which led to design roles in Bath, Mansfield and then Derby. Pete separately attended Derby College on an art foundation course, and Helen joined his business two years ago. They are now putting together TEDxDerby 2016 at QUAD on May 21. The event is a forum which will showcase creative and innovative ideas from speakers predominantly based in, or connected, to Derby.

Helen said: "The BTEC course was like an introduction to the real world and how people work in the industry. We covered a wide range from illustration to graphic design and video work, which helped me to decide which field I wanted to go into."


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