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Level 3 Apprenticeship Standard in Digital Marketing Apply Now »

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Level: 3

Location: Other

Years: 2

Weeks: 78


Start: Roll On Roll Off - Contact Us

Days / Times: Contact Us

Tuition (£): 0.00*
Full Concession: (0 Tuition/Exam Fee) available dependant on eligibility – A Full Concession is not applicable to a full-cost course

Interview: Y

Course Summary

This apprenticeship entails a qualification in digital marketing: using online platforms and social media to design, build and implement campaigns to grow a business.  It covers the principles of both coding and marketing and involves 20% off-the-job training.  

You will complete Level 2 Functional Maths and English, plus an end-point assessment. 




Entry requirements

  • Level 2 Functional Skills in Maths and English or GCSEs graded C/4 and above. 
  • Proven interest in digital marketing 
  • Contracted hours within a job role for digital marketing 

Course Content

You will gain skills in:

  • understanding and creating basic analytical dashboards using appropriate digital tools
  • building and implementing digital campaigns across a variety of digital media platforms
  • using digital tools effectively
  • using digital analytics to measure and evaluate the success of digital marketing activities

You will also gain an understanding of:

  • latest developments in digital media technologies and trends
  • marketing briefs and plans
  • company-defined ‘customer standards’ or industry good practice for marketing
  • company, team or client approaches to continuous integration


There are two external vendor qualifications in the principles of coding and in marketing principles.


How will I be assessed?

You will be assigned an assessor/tutor to support you throughout the course. You will be assessed via:

  • observations 
  • mock papers
  • two modules which are externally assessed by BCS
  • projects 
  • assignments 
  • attendance 
  • questions and answers 
  • professional discussions 




Are there any additional costs or specialist equipment required?

You will need a laptop.

What can I do after this course?

Completion of the apprenticeship would also allow you to join as an Affiliate and/or Associate member of BCS.

You could also consider Level 4 qualifications. 


Did you find the course information on this page useful?


* Tuition - This figure is the fee to be paid if you are not entitled to any concessions.
*** Co-Tuition - This figure is the fee to be paid if you are entitled to any partial concessions.

James Radford

James Radford

Designs on a career in the creative industry

Former Media Studies learner James Radford is revelling in his first job with a creative agency. He has secured a role as a Production Assistant with Derby based Matchstick Design.
His main responsibility is to help ensure smooth work flow in the studio – taking briefs, dealing with suppliers and seeing jobs through to delivery. He’s also preparing images for use in wide ranging projects and assisting with research.
With further experience, he aims to take on a more senior role on the creative side of the business.

It’s my first job and I’m sure my time at Derby College helped me to get it. My studies gave me skills, confidence and knowledge of film, which helped a lot. I would definitely recommend the Media Studies course to other people interested in a career in the creative industry. It was the right choice for me: the standard of teaching was good and we covered the subjects I’m most interested in.


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